Tony Pecotich Doctoral Consortium (39th Annual
Macromarketing Conference, 2014)
Chair: Olga Kravets, Alan Bradshaw, and Alexander
Reppel
This year's Doctoral Consortium presents a great line up of
scholars, coming from diverse research and disciplinary backgrounds and at
different stages in their academic careers, to discuss with doctoral candidates
what has been, is now and is to be their macromarketing research. We aim to
make this consortium open and participatory; each session will include short talks
by the invited speakers as well as the participants' discussion (Q&A,
reflections on own research, critical interventions, and such). We also
introduce a roundtable session to give all participants an opportunity to
debate if/how macromarketing can contribute to our understanding of the
political-economic present and ponder over the value of & challenges to the
macromarketing scholarship within the contemporary world.
Macromarketing: the state-of-the-art
Terry
Witkowski, Cliff Shultz, and Gene Laczniak
Markets, Societies, and Inequalities
Norah
Campbell, Ali Jafari, and Eleftheria Lekakis
The intellectual and political stir around
Thomas Piketty's book "Capital in the Twenty-First Century" with its
'groundbreaking' assertion that "capitalism produces inequality," has
pushed "inequality" to the front pages of major publications and made
it a matter of public debate. This session picks on this heightened public
concern with the inequalities and reflects on the macromarketing inquiry
in relation to the critically engaged research on inequalities, particularly
the intersection of economic inequality and other systemic injustices,
disadvantages, and marginalizations, produced, reinforced, and perpetuated
in/by markets & marketing.
Tea/coffee break
Roundtable: Markets-in-Everything and Implications for
the Commons
Track
A: Marketisation of water, nature, spaces, etc. (led by Georgios
Patsiaouras)
Track
B: Marketisation of information, knowledge, heritage, arts, etc. (led by Chloe
Preece)
The idea behind this session
is to collectively bring to 'the table' (the marcromarketing agenda) and make
discussable issues around current cases of marketisation & marketing, from
the appropriation and trade in users’ personal data and indigenous know-how by
social media & pharmaceutical companies to the struggles over sales of and
access to water, shorelines, public infrastructure, & national heritage
sites by communities around the world. This session is an opportunity to break
out of our academic comfort zones and use popular debates as an opening to
"provoke" critical thought and (future) research.
Macromarketing: ‘What is to be done?’ and other Critical
Questions
Alan
Bradshaw, James Fitchett, Sukhdev Johal, and Olga Kravets.
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