For more information about Royal Holloway, please see this promotional video. To see a promotional video for the MA Consumption, Markets & Culture see here. To see a promotional video for the Royal Holloway School of Management, click here.

For more information about the Royal Holloway MA Marketing and MA Consumption, Culture & Marketing and the application process see here.

To get an understanding of the unique values that underly the MA Marketing and MA Consumption, Culture & Marketing programme please read these blog posts: Value of Scholarly Values, Importance of Reading and Morris Holbrook and Business Interest in Education.

Thursday, 19 September 2013

Macromarketing 2014 - Update

Provisional Programme for Macromarketing 2014
Royal Holloway, University of London
July 2-5, 2014
Conference chairs: Alan Bradshaw ( & Alex Reppel (

The Market and the Household in Times of 
Austerity- Benedetta Cappellini ( & Liz Parsons ( 
Quality of Life –Joseph Sirgy ( 
Marketing Theory – Mike Saren (
Neoliberalism – James Fitchett ( & Olga Kravets (
Violence & Exploitation - Norah Campbell ( & Mandy Earley (
Psychoanalysis & Macromarketing - Robert Cluley ( & John Desmond (

Extending social imagination beyond the social: The role of natural service in marketing systems - Helge Löbler ( & Michaela Haase (

Art & Culture  - Alan Bradshaw ( & Derrick Chong (
Macromarketing Research Methodology - Ben Wooliscraft ( 
Sustainability, Markets & Marketing - Andreas Chatzidakis (, Laura Spence ( & Andy Crane ( 
Gendered Subjectivities and Marketplace Ideologies - Catherine Coleman ( & Pauline Maclaran (
Energy Consumption and Energy Policy in Europe: New perspectives and marketing challenges for the “old continent” - Doreén Pick ( and Stephan Zielke (

Marketing Ethics & Corporate Social Responsibility (with macro dimensions) -  Patrick E. Murphy (
Illegal & Dark Markets – Mark Tadajewski ( 
Extending social imagination beyond the social: The role of natural service in marketing systemsMichaela Haase ( Helge Löbler ( 
Complementary currencies and alternative local marketplaces - Mikko Laamenan ( & Mario Campana (
(Re)-Exploring The Managerial Dimensions of Macromarketing - Stan Shapiro ( 
Marketing for Higher Education - Alex Reppel (
Panel Discussions
Religion & Marketing - Ray Benton 
The Future of Macromarketing Society - Mark Peterson
Microenterprise in Urban Slums of Emerging Markets - Mark Peterson
Quintessential Macromarketing - Cliff Schultz

Globalisation of Marketing Ideology - Giana Eckhardt & Rohit Varman
International Society for Markets & Development Special Interest Group
SIG Chairs - Detlev Zwick ( Polsa (
Theoretical and practical insights from emerging markets - Janice Denegri-Knott (
To serve the people? Exploring the market’s role in Chinese development - Giana Eckhardt (
Development, Marketing, and Subalternization - Rohit Varman ( &  Per Skålén (
Migrant workers and consumption in emerging markets - Rongwei Chu ( 
Digital Marketing Consumptionscapes in the Developing World - Janet Ward (
ISMD plenary discussion


Submissions of papers to track chairs should be sent no later than Monday 3, February, 2014. 
In addition to papers submitted to tracks, we will also peer review other papers that address topics not covered by tracks. In this circumstance send full paper to

Acceptance of a paper implies that at least one of the authors must attend the conference and present the paper. All papers must show a clear indication of the purpose of the research, research method, major results, implications and key references. Authors should also indicate the track in which they would like to present their paper. Papers will be evaluated through a double blind review process, and authors will be notified of acceptance/rejection by early March 2014. Papers submitted to tracks should be sent to track chairs and can take the form of full papers or long abstracts (2 pages). 
Special Sessions 
Proposals for special sessions should be sent no later than Monday, January 13,
2014 and must include a rationale, an outline of the issues to be discussed, as well
as names and relevant qualifications of the proposed panel, workshop and session 
participants. A minimum of two double-spaced typed pages will be required to provide the necessary information. For the special sessions, paper abstracts must be 
attached to the session description (see paper submission information). Contributing authors are encouraged to consider achieving a gender balance for special session proposal. Authors will  
be notified of acceptance/rejection by early March 2014. 
Tony Pecotich Doctoral Colloquium (July 1, 2014) 
A  doctoral workshop will be conducted at the same site as the proposed
conference, on June 1. We hope that a significant number of participants in 
the doctoral workshop will also attend the conference (a special rate for doctoral students shall abet this). 
For further information, please visit:

Thursday, 5 September 2013

History, Heteroglossia and Institutional Power in Consumer Culture Theory

History, Heteroglossia and Institutional Power in Consumer Culture Theory
Bedford Square, Bloomsbury, 19th September 3-6pm

Eric Arnould, University of Bath will speaking about ontology and method within consumer culture theory. Then, we have an esteemed panel to respond to the presentation consisting of James Fitchett, University of Leicester, Paul Hewer, University of Strathclyde and Shona Rowe, University of Westminster. Giana Eckhardt of Royal Holloway will chair the discussion.

Wine reception to follow.

If you wish to attend this event, please email

History, Heteroglossia and Institutional Power in Consumer Culture Theory

Eric J. Arnould

Consumer culture theory focuses on consumers’ deployment of cultural, social and material resources in combination with firm supplied materials in the pursuit of individual and social projects. Consumer culture theory engages with a number of distinct but overlapping paradigmatic scientific and humanistic world views. Reflecting on the short eventful history of consumer culture theory suggests a number of points for discussion among which are the intersection of institutional power and the evolution of method; the desirability of recognizing the theory ladenness of method and the method ladenness of theory; method as rhetoric, rhetoric as method; whether disciplined inquiry remains essential to meaningful work; and how recognition of and respect for paradigmatic heteroglossia is essential to the health of this field of inquiry.