Phenomenology & Consumer Research: The Context of Context
14 December 2011, 12:00, 11 Bedford Square, Bloomsbury
Chair: Pauline Maclaran (Royal Holloway)
Panel: Soren Askegaard (University of Southern Denmark)
Matthias Bode (University of Southern Denmark)
Alan Bradshaw (Royal Holloway)
This roundtable panel will discuss matters relating to how phenomenology is approached both conceptually and methodologically in consumer research and how it both opens up and forecloses wider issues: the context of context. Among issues, the roundtable will address topics raised in an important forthcoming paper on phenemonology by Soren Askegaard and Jeppe Linnett to be published in Marketing Theory.
All welcome however if you are external to Royal Holloway, please register your attendance in advance by emailing firstname.lastname@example.org