The module is student-centred meaning that each student is encouraged to design two separate research projects which reflect their own points of interest in the intersection between brand theory and practice. Hence this module has less specific guidance than might be found elsewhere and expects the student to the engine of their own learning outcomes. To be sure, this is not a passive educational experience but one in which students will be expected to engage constantly via participation in lecture discussions and through developing self-directed readings.
In advance of the class beginning it is important that a degree of shared knowledge will exist therefore I am setting the following preliminary readings. Prospective students should read these texts before the programme begins:
Liz Moor. 2007. The Rise of Brands. London: Berg Publishers.
Adam Arvidsson. 2005. Brands: Meaning and Value in Media Culture. London: Routledge.
Douglas Holt. 2004. How Brands Become Icons - The Principles of Cultural Branding. Cambridge: Harvard Business School Press.
Daniel Miller. 209. Stuff. London: Polity.